Increase Your Business Coaching Revenue with Coaching Levels

If you're like most business coaches, you often encounter prospects who are interested in your services...but who aren't in a position to hire you for a full-price, $1,500-$3,500 per month, one-on-one coaching program.

For average business coaches, prospects in this position are simply a "no" -- a contact to file away and go back to a couple times a year, just in case something changes.

But for savvy business coaching rock stars, there are ways to engage these clients now, get them awesome results, and make (mostly) passive revenue in the process.

How?

Coaching levels.

Introduce varying levels of service for clients who are at various positions financially.

For example...

• Create a membership site, like The Coaches' Coach. Put all your best business documents, exercises, and templates in a well-organized membership site and have clients pay anywhere from $97-$397 per month to access them. These days, with software like WishList Member and Kajabi it isn't even too expensive to get started.


• Introduce group coaching. Group coaching allows you to maintain your high Effective Billable Rates by reducing the amount of time you spend with each client. Just 4 clients paying you $500 a month to meet in a small group (either in person or over the phone) brings you $2000 a month...and doesn't take much more time than attending to a single coaching client.


• Conduct regular 1-day seminars. One of the best ways to make quick cash -- and attract new clients in the process -- is by conducting regular, 1-day business growth seminars. Conduct the seminars anywhere from once a month to once a quarter. Charge a tuition fee of $397. This gives prospects a chance to "try before they buy" -- something that can dramatically boost your conversion rates.


• Host webinars. If you have a niche or virtual practice and can't reasonably put together a face-to-face low-cost event, set up a webinar!


• Package your knowledge into products. Create a series of information products: ebooks, DVD and CD sets, worksheets, full courses, newsletters, and more. Repurpose content by saving email blasts or recording your seminars and webinars to be reproduced and redistributed later. Information products are a wonderful source of revenue because they're cost-effective to produce -- and leverage your time and efforts in creative and profitable ways.

It allows new or struggling coaches who might not have the resources to hire a certified Coaches' Coach access to our system and tools, which helps them improve their businesses -- and allows us to collect revenue that we wouldn't otherwise if we had a one-size-fits-all approach.

What other creative ideas do you have to generate revenue from clients who may not have the cash to engage you fully, but still want and need your services?

Are you offering at least 1 low-cost, high-value alternative to your full-price, one-on-one coaching program?